Fifteen newspapers were either not posted on Newseum’s site, or didn’t have embedded font information. Using the “ Today’s Front Pages” section, Ascender examined 85 newspapers that embed their font information with the PDF file. The study was conducted by examining PDF versions of newspapers that are posted on Newseum’s Web site. According to the study, the 10 most popular typeface families (in order) are: Poynter (36 newspapers), Helvetica (28), Franklin Gothic (27), Times (20), Utopia (12), Nimrod (9), Century Old Style (8), Interstate (8), Bureau Grotesque (7), and Miller (7). Thirty-five out of the 97 newspapers studied use a custom-designed typeface in addition to fonts that can be purchased “off the shelf.”Īn analysis of the typefaces used by nearly 100 leading newspapers shows that 10 fonts have emerged as industry leaders. 22, also found that many of the typefaces were designed specifically for the newspapers. The study, conducted by Ascender Corporation from Sept. 9, 2004 found that newspapers use only a few typefaces even though there are many more available for newspaper design. Just click “Get Flash Player.”Ī study released on Nov. If you do not have a current Flash plugin, you can get the latest one here.
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